If you haven’t heard of the term ‘fast fashion’ before, it’s about to change your life. Not only am I about to educate you, I’m going to save you money, gain you some dignity and possibly some style.
Those who know me, know I hate the designer tag, as I mentioned on my about me page, this corporate world has gone bananas for fashion all at the expense of mother earth and its species.
Fast Fashion is buying an item of clothing that is cheap and that has been released to keep up with the latest seasonal trend, without knowing what the product is made from, who made it and the consequences of buying it.
80 billion items of clothing are consumed every year and nearly 700 billion barrels of oil is used to create the clothes we demand. Shockingly it takes 7,000 litres of water to produce one pair of jeans!!!!! HOLY S*IT! Then it takes 200 years for clothes to decompose and so they end up on a beautiful exotic island in a massive landfill ready to harm nature.
We are now known as the throw away generation
As companies frack for oil they take from earth faster than we can give back. Earth needs minerals, resources to keep food growing, and trees alive to give us oxygen. With more and more forests destroyed and little replanted, earth doesn’t get what it needs. This is why we have climate change, this is why every year cancer is on the rise, because we live in a polluted world.
Stores such as H&M who promote a recycling agenda and sell some organic, burned 19 tons of clothing in 2017 deemed unfit to sell that’s equal to 70,000 pairs of jeans. The horror only continues, in 2013 there was a structural failure that occurred in Bangladesh, where an eight-story commercial building named Rana Plaza collapsed with approximately 2,500 injured people.
Brands that were sourcing from the factory in Rana Plaza building include Benetton (Italy), Bon Marche (UK), Cato Fashions (USA), The Children’s Place (USA), El Corte Ingles (Spain), Joe Fresh (Loblaws, Canada), Kik (Germany), Mango (Spain), Matalan (UK), Primark (UK/Ireland) and Texman (Denmark).
So you say, well it’s the big corporations fault as usual, what can I do about it?
These clothes are made from harmful chemicals such as Nonylphenol ethoxylate (NPE) which poison seas and rivers. People like you and I need to drink and wash from these waters. So when you go to wash your cheap item of clothing remember you will eventually drink the dye it runs.
The problem is totally our fault we buy cheap jeans that don’t last us more than a year because they are produced from cheap nasty synthetics that are easily ruined in the wash. If we were more conscious and bought organic they would last years. Also organic clothes do not contain nasty harmful dyes.
Plus did you know to grow regular cotton for clothes they use pesticides to keep animals away? This kills them and harms an adults respiratory system and immune system when they inhale it.
If we went to the charity shop or second hand stores for special occasional wear, we could stop these companies from producing so much clothing. In return you would be helping clean the oceans, and help animals and human beings survive. As consumers we need to take control, so these companies stop pumping out oil.
If you need to buy NEW, then buy Fairtrade and organic from companies that only sell this way. Don’t buy from the organic section in H&M it only fuels them with the money to make more crap.
When an item isn’t Fairtrade you are giving your money to a company that pays it’s workers less than a 1 pound a week in some cases. How can they feed their children? How can they have heating or clean water?
So next time you run to Primark to buy a new pair of cheap toxic jeans STOP, think, can you repair your clothes with a needle and thread? Can you go down to the local charity shop instead?
Where do you shop? Any tips or facts you would like to add? Stay green, Rebecca x